LUCY WO · CREATIVE MARKETING PARTNER · HOUSTON, TX
Your work is gorgeous. Your feed should be too.
I turn great businesses into brands that fill their own books. Strategy, content shot in your space two to three times a week, and the whole engine run for you: social, email, launches, reporting.
Free discovery call. No long contracts. I reply within two business days.
LUCY WO, FOUNDER OF WOAH LASH
01 / THE PROBLEM
Great business. Invisible online.
Most great businesses have the same problem. The work is excellent, the customers who find you love you, and the feed is an afterthought. Posting happens when someone remembers. The brand online looks nothing like the experience in person.
That gap costs you customers every single day. People check you out before they ever call, and they decide in seconds. I close that gap.
Somewhere right now, someone picked the competitor with the better feed. Not the better work. The better feed.
THE SHORT VERSION
If people love you in person and can't tell online, we should talk.
02 / WHAT I DO
The whole engine, not a slice of it.
Strategy through execution, one person accountable for all of it.
01
Social media management
A content calendar planned weeks ahead and posted on a rhythm, in one consistent brand voice. No more posting when someone remembers.
02
On-site content shoots
I shoot in your space, week in and week out. Reels, photos, behind the scenes. The best content is made in the room, not in a scheduling app.
03
Short-form video
Scripts, hooks, captions, editing, and platform-ready formatting. Video that stops the scroll and actually sounds like you.
04
Email marketing
Emails that educate and quietly bring people back to buying, plus automated flows that work while you sleep.
05
Launches & campaigns
New services, promotions, events, collabs. Planned on a calendar, executed on time, measured afterward.
06
Brand & team direction
Messaging, look and feel, and content direction for you and your team, so everything that goes out looks like it came from one place.
03 / HOW IT WORKS
Your first 90 days: find the money, build the machine, prove it.
Every partnership starts the same way: we find where the money is, we build the machine, and then we measure it honestly.
Month 1: Foundation
Discovery, audit, and baselines. We dig into what's working, define who we're talking to, pick the content pillars, and build the 90-day calendar.
Month 2: Launch
The first campaign goes out and content starts flowing on a rhythm. Shoots happen in your space. Tracking is on from day one.
Month 3: Grow
Double down on what worked, fix what didn't, and walk through the numbers together. Then we plan the next quarter.
After 90 days, most partnerships continue month to month. We'll figure out what fits.
04 / WHY ME
I market like an owner, because I am one.
I'm not an agency. I built WOAH Lash, my Houston lash studio and training academy, from a single lash bed into a brand that fills its own books and trains new artists every month.
That's the difference. I've done the payroll, hired the team, run the promotions, shot the content, and answered the DMs at midnight. I know what a slow Tuesday feels like and what it takes to fix one.
Now I do it for other brands: shooting in their space, building their strategy, and turning their audience into their revenue.
Lucy Wo
FOUNDER, WOAH LASH · HOUSTON, TX
05 / WHO IT'S FOR
Built for businesses people visit.
- Med spas & aesthetics practices
- Salons, studios & academies
- Wellness & beauty brands
- Local businesses whose work is better than their feed
Medical and aesthetics content comes with rules. I work with owner approval on everything, signed consent for every face, and zero clinical claims. Your compliance stays intact.
Revenue over likes.
Made in the room.
Nothing posts without your approval.
Numbers or it didn't happen.
06 / QUESTIONS
The questions every owner asks me.
Do you replace my social media person?
No. If you have someone in-house, I direct them and level them up. If you don't, I run it. Either way there's one plan and one voice.
I've been burned by an agency before.
Most of my clients were too. The difference is I'm in your building shooting, not emailing you a calendar from somewhere else. And you approve everything before it posts.
What does it cost?
It depends on scope. Partnerships start with a 90-day engagement and a flat monthly rate we set after a discovery call. No surprise fees, no long contracts.
How fast will I see results?
Honest answer: baselines get set in month one, campaigns land in month two, and by day 90 we're comparing real numbers. Anyone promising overnight results is guessing.
Do you shoot the content yourself?
Yes. I'm in your space two to three times a week depending on the plan, shooting reels, photos, and behind the scenes. That's the part most agencies skip, and it's the part that works.
Do you work outside Houston?
Houston is home and where I shoot in person. For the right brand, travel is on the table.
What about medical or aesthetics content?
Signed consent before anything is filmed, owner approval before anything posts, and no clinical claims, ever.
07 / SAY HI
Tell me about your business.
What you do, where you are, and what's not working. I read everything myself and reply within two business days.
Prefer DMs? Find me at @woahlash · woahlash.com